Ubuntu Village Inc. | Ethical Storytelling Policy

UBUNTU VILLAGE INC.

A living commitment to community dignity, informed consent, and narrative justice.

Effective date

August 2026

Review cycle

Annual

Approved by

Michele Mitchell, Founder & CEO

PREAMBLE

We tell stories because we believe they matter.

This Ethical Storytelling Policy guides Ubuntu Village Inc. as we engage people within communities, between the African diaspora and the continent, and between the ancestral past and the living present. Every story we tell is an act of relationship, and every photograph we share is a deliberate choice about whose humanity we are honoring and how.

This policy exists because we have seen what happens when nonprofit organizations tell stories carelessly: communities rendered as problems, donors positioned as saviors, complexity flattened into sentiment, and dignity traded for clicks. We refuse that exchange.

Ubuntu philosophy teaches us that our humanity is not individual—it is bound up in one another’s. Umuntu ngumuntu ngabantu: a person is a person through other individuals. This is the lens through which every story Ubuntu Village tells must be seen.

"Stories are not ours to own. They belong to the people living them. We are honored, always, to be trusted with their telling."

— Michele Mitchell, Founder & CEO, Ubuntu Village Inc.

SCOPE

Who and what this policy covers

This policy applies to all storytelling activities produced by or on behalf of Ubuntu Village Inc., including:

This policy applies to all Ubuntu Village staff, board members, volunteers, contractors, photographers, videographers, and partner organizations acting as storytelling agents on Ubuntu Village’s behalf.

CORE PRINCIPLES

Seven principles of ethical storytelling

These principles are not guidelines — they are commitments. They are the floor, not the ceiling.
01

Community members are protagonists, never subjects.

The people Ubuntu Village works with are experts in their own lives and leaders in their own communities. We do not tell stories about communities — we tell stories with them and for them. Agency, voice, and narrative control belong to the people whose stories are being told.

02

Informed consent is mandatory, never assumed.

No photograph, video, quote, name, or identifying detail may be used without the explicit, informed consent of the person it depicts or describes. Consent must be freely given, fully understood, and revocable at any time. Consent obtained under implicit pressure — such as during a program visit or in exchange for services — is not valid consent.

03

Dignity is non-negotiable.

We do not publish images or narratives that depict people in states of suffering, poverty, or vulnerability without their explicit direction and co-authorship of how that vulnerability is framed. Every person depicted in Ubuntu Village's storytelling must be presented as a full human being — not a symbol of a problem, a statistic, or a case study.

04

Donors are partners, not rescuers.

Ubuntu Village's fundraising language centers community leadership and donor partnership — not charity, not rescue, not salvation. Donors give to amplify what communities are already building. We never frame giving as an act of benevolence toward inferior others. We frame it as an act of solidarity among equals.

05

Complexity is honored, not flattened.

Poverty, land rights, energy access, food sovereignty — these are complex, structural, politically rooted realities. We do not reduce them to heartstring imagery or single-sentence explanations. We trust our audience to hold complexity. We trust our community members to speak to it in their own words.

06

Cultural context is researched and respected.

Ubuntu Village operates across multiple cultural contexts — Ugandan, Kenyan, Afro-diasporic, and more. Stories told across cultural borders require research, humility, and local review. We do not impose external cultural frameworks on community narratives. We actively seek cultural guidance from community members before publishing stories about their communities.

07

Children receive the highest level of protection.

No child may be identified by name, photographed individually, or featured in any Ubuntu Village content without the written consent of a parent or legal guardian. Even with consent, children are never depicted in ways that could expose them to harm, exploitation, or unwanted attention. When in doubt, we err on the side of protection.

CONSENT FRAMEWORK

How we obtain and manage consent

Before storytelling begins

Ubuntu Village uses a Storytelling Consent Form for all individuals featured in organizational content. This form, available in English and translated into relevant local languages, explains:

Consent forms are stored securely and retained for a minimum of five years. Verbal consent may be accepted in contexts where written consent is not practical but must be documented by a witness and noted in the story file.

Consent to tell a story is not the same as consent to be named. A person may share their story and decline attribution, and contributors may write under a pseudonym where being identified would place them or others at risk. Where we agree to that, we hold the arrangement permanently and do not disclose the identity behind it, including to funders and partners.

The right of review

Whenever possible and practical, community members featured in Ubuntu Village’s storytelling are offered the opportunity to review content before it is published. This is not a veto over Ubuntu Village’s editorial voice—it is a check against misrepresentation and an act of respect. Where review is not possible before publication, Ubuntu Village will make reasonable efforts to share content with community members after publication and respond to concerns promptly.

Withdrawal of consent

Any individual may withdraw consent for their story, image, or quote at any time by contacting Ubuntu Village at the contact information below. Upon receipt of a withdrawal request, Ubuntu Village will:

Withdrawal of consent does not affect previously distributed print materials, but Ubuntu Village will take reasonable steps to limit further distribution.

VISUAL STANDARDS

How we represent our community visually

Ubuntu Village’s visual identity is rooted in Afro-diasporic aesthetics—warm lighting, rich melanin, natural hair textures, and the full spectrum of African and American experiences. These standards apply to all photography, illustration, and visual content produced or selected by Ubuntu Village.

What we commit to

What we refuse

All photography used in Ubuntu Village communications must be sourced from Ubuntu Village’s own documentation, from community-controlled archives, or from stock libraries with explicit licensing for nonprofit use. The photographer’s name and any consent documentation must be stored in the Ubuntu Village media library.

Stock imagery is used only where the subject is not presented as a member of our communities or as a participant in our programs.

Where we use illustration or AI-generated imagery, we hold it to the same standard of dignity as photography, and to three further limits. It never depicts an identifiable real person. It is never presented as documentation of a real event, program, or participant. And it is labelled wherever a reader might otherwise take it for a photograph. Generated imagery lets us picture an idea without asking anyone to surrender their likeness. It is never a substitute for the consented portrait of a real community member.

LANGUAGE STANDARDS

The words we choose and why

We avoid We use instead
Vulnerable communitiesCommunities building their own futures
The poor / the needyFamilies, community members, neighbors
Helping / giving back / charityPartnering, investing, standing with
Underdeveloped / third worldUnder-resourced, historically marginalized
BeneficiariesCommunity members, partners, participants
Empower (used condescendingly)Support the leadership already present
Change livesAmplify what communities are building
Saving / rescuingAccompanying, partnering, investing in
African povertyStructural inequity, colonial legacy, resource extraction

ACCOUNTABILITY

How we uphold this policy

Internal review

All content that features identifiable community members must be reviewed by the Ubuntu Village founder, or by Salim Kiarie Mbogo, Communications and Editorial Lead before publication. This review checks for compliance with this policy and is documented in the Ubuntu Village content log.

Neither reviewer signs off on their own writing. Where the content under review was authored by the person who would ordinarily review it, the other takes that review.

External feedback

Ubuntu Village actively welcomes feedback from community members, partner organizations, and the public regarding our storytelling practices. You can submit feedback at any time through our website contact form or directly to the email address below. We commit to responding to all storytelling-related feedback within 14 business days.

Policy violations

Any staff member, volunteer, or contractor who knowingly publishes content that violates this policy is subject to corrective action, up to and including termination of their relationship with Ubuntu Village Inc. Content found to violate this policy will be removed within 24 hours of identification.

We also correct. Where we publish something factually wrong, we fix it and say so on the page rather than amending it silently. Where evidence is genuinely contested, or was still changing at the time of writing, we name that in the piece rather than resolving it for the reader. Figures reported during an unfolding event are marked as reported at that time.

Two people carry these commitments, so that none of them depends on one person being reachable. Michele Mitchell, Founder & CEO, and Salim Kiarie Mbogo, Communications and Editorial Lead, may each act on a removal, a correction, or a consent withdrawal, and either may act alone. If one is unavailable, the other acts within the same timeframe. The clock does not pause for absence, travel, or time zones.

Annual review

This policy is reviewed annually by Ubuntu Village’s leadership and updated to reflect lessons learned from the previous year’s storytelling work, feedback from community members, and evolving best practices in ethical nonprofit communications. The effective date on the cover page reflects the most recent revision.

CONTACT

Questions, consent requests, and feedback

For questions about this policy, to submit a consent withdrawal request, or to provide feedback on Ubuntu Village’s storytelling practices, please contact:

Ubuntu Village Inc.

Michele Mitchell, Founder, President & CEO

Website: ubuntuvillageusa.org

New York City, New York

501(c)(3) Tax-Exempt Nonprofit Organization

Ubuntu — I am because we are. And since we are, therefore, I am.

This policy is a living document. It grows as we learn.
ubuntuvillageusa.org | I am because we are. | © 2026 Ubuntu Village Inc.